12 November 2017

‘Diamond’ commercial plans shine a light on Massey Ferguson’s New Product offensive, new Service offers and new customer-focused strategy

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Germany’s Agritechnica Show in November sees Massey Ferguson, a worldwide brand of AGCO (NYSE:AGCO), launch a series of Diamond offers that provide even more added value to the business-oriented customer.

Beginning in the German market, all of Massey Ferguson’s high specification tractors will feature these added value offers and promotions that will continue throughout 2018 – coinciding with the Diamond (60th) anniversary of the Massey Ferguson brand name.

“In everything we do, we challenge the limits of performance and straightforward dependability to make our customers’ businesses more profitable, offering a full-line of products and comprehensive services to provide farmers with the best return on investment,” says Campbell Scott, Massey Ferguson Director Marketing Services Europe and Middle East (EME). “At Agritechnica 2017, we are excited to be kicking off our Diamond programme with an entirely revitalised range of equipment addressing the needs of all farm operations.”


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