News

Massey Ferguson introduces Best in Class Customer Service with the launch of the exclusive MF Always Running Courtesy Fleet Program available from dealers

Massey Ferguson, a worldwide brand of AGCO (NYSE:AGCO), is proud to announce at Agritechnica the introduction of an exclusive courtesy fleet service that defines a new standard of customer service in the farm machinery industry.

‘MF Always Running, Your Courtesy Fleet’ is available to all Massey Ferguson tractor owners, through participating MF Dealers. It provides a temporary replacement machine to ensure owners can continue working with minimum interruption, maximising uptime while their tractors are being serviced or repaired.

With MF Always Running participating Massey Ferguson dealers will provide a range of courtesy tractors - from 100hp to 400hp - including general purpose tractors through the arable workhorses and right up to the flagship MF 8700 S Series. This service will start progressively in the course of the first quarter of 2020, in France, Germany, UK & Eire, Spain, Italy, Norway, Denmark and Poland, before being rolled out in additional markets. “We know that customer service and satisfaction is key in our industry. In farming a breakdown is an inconvenience common to all brands, but the support delivered at this time will define the trust and loyalty of that specific customer with their dealer’s brand,” says Francesco Quaranta, Vice-President Sales, Marketing & Product Management, Massey Ferguson Europe & Middle East.

“That’s why we have introduced ‘MF Always Running – Your Courtesy Fleet’ program. The need for maintenance or repair won’t bring any interruption to any Massey Ferguson customers,” he adds. “Massey Ferguson is the first brand in the farm machinery industry to introduce such a best-in-class customer support service.”

Importantly, customers don’t get just any old tractor that’s in the dealer’s yard. The MF Always Running courtesy fleet are not just back-up tractors, but are always less than a year old and equipped with full specifications.

MF 5713 S, 130hp models are loader-ready, for example, while MF Guide steering and front linkages are fitted as standard on arable workhorses.

The best replacement to get the job done

The MF Always Running courtesy tractor fleet will include the following models, which will be selected by dealers to cover the widest customer needs in its local area.

Livestock/dairy/mixed – 100hp-130hp sector
• MF 5713 S, 130hp, Equipped with Dyna 4 or Dyna 6 transmission, loader-ready with Visio Roof

Mixed farm - 140hp-180hp sector
• MF 6718 S, 175hp

Arable farm – 150hp-190hp
• MF 7718 S, 180hp
• MF 7719 S, 190hp

Arable/contractor – 200hp-260hp sector
• MF 7720 S, 200hp
• MF 7726 S, 255hp

Arable/contractor – 270hp-400hp sector
• MF 8732 S, 320hp (Dyna-VT)
• MF 8740 S, 400hp (Dyna-VT)

All the above come equipped with Dyna 6 or Dyna-VT transmission, full MF Guide, front linkage with spool valve.

“There is nothing more Straightforward and Dependable than this” adds Francesco Quaranta.