News

MF 6600 Series shortlisted for awards at Cereals 2014

Massey Ferguson is delighted to have been shortlisted for either a Gold or Silver award at the inaugural IMMA awards to be announced at this year's Cereals event in Cambridgeshire, 11th & 12th June. Massey Ferguson is nominated with its MF 6600 range of tractors.

The IMMAs are a totally new machinery awards scheme that recognises the best new farm equipment on the market today. It's been a long time since there was a national farm machinery awards scheme. But this new initiative organised by the Cereals Event and supported by the AEA, The Institution of Agricultural Engineers, The Royal Agricultural University and Farmers Weekly, will see its inaugural winners honoured at the 2014 Cereals event.

The independent panel of judges will be awarding the honours based on the following criteria –
Innovation, cost-effectiveness and value.

The judging panel consists of a number of high profile names from the world of agriculture: Professor Dick Godwin, Harper Adams University (soils and cultivation); Professor Toby Mottram, Royal Agricultural University (robotics); Peter Redman (IAgrE); Prof Paul Miller, NIAB (sprayer expert); Phillip Clappison, Farmers Weekly Contractor of the Year; Roger Lane-Nott (AEA) and David Cousins, Farmers Weekly.

Massey Ferguson submitted their entry back in April, in a comprehensive application that was co-ordinated by Lindsay Haddon, Advertising and Sales Promotion Manager for Massey Ferguson in the UK and Ireland. The package included not only technical information, but supporting collateral such as video, images and customer testimonial.

Ruggedly powerful engines and intelligent design ensure all models in the MF 6600 range have a high power-to-weight ratio for extraordinary all-round machine ability and agility in all applications. The Massey Ferguson DNA clearly runs through the MF 6600 range, with the same familiar, contemporary styling and a presence that makes every Massey Ferguson tractor stand out from the crowd.

This further award nomination continues Massey Ferguson's unabated industry recognition for innovative quality products that offer outstanding performance no matter what the task.

We look forward to announcing the final results at Cereals 2014!