At a key event held at the Amedia Film Studios in Moscow last week, AGCO-RM, the joint venture between AGCO and Russian Machines, announced the launch of the Massey Ferguson farm equipment brand in Russia.
As AGCO’s global brand, Massey Ferguson’s comprehensive range of agricultural machinery will strengthen AGCO-RM’s position in both the tractor and harvesting equipment market segments.
“The launch of Massey Ferguson in the Russian market reflects our mission to offer as complete a machinery range as possible,” says Yuri Zyabkin, 1st Deputy General Director, AGCO-RM. “One of our company’s key objectives is to provide farmers - from large agri-holdings to mid-size operations – with a unique choice of equipment to meet their needs and expectations. The Massey Ferguson brand can satisfy the requirements of the majority of farmers irrespective of their location, crops or scale of business.”
Massey Ferguson's tractor line-up in Russia will cover five ranges from 100hp to 370hp and presents a new opportunity for AGCO-RM to develop this segment of the market. AGCO-RM is also planning to strengthen its position in the harvesting equipment sector, offering Massey Ferguson’s latest combine harvesters, balers and windrowers.
“One of the key focuses of the Joint Venture is localisation,” says Markus Schlosser, Chief Executive Officer AGCO-RM. “We have already started assembly of Massey Ferguson tractors and combines at our production site in Golitsino in the Moscow region. Currently, we have more than 10 local suppliers of items such wheels, cast iron, hydraulics, fasteners and metalwork. Work on the utilisation of local components continues and we are planning to reach 50% localisation by 2018.”
AGCO-RM is developing a new central parts warehouse to provide state-of-the-art aftersales support. The site includes10,000 m2 of covered space and more than 35,000 parts lines will be on offer.